Wednesday, January 1, 2014

Progressive Insurance


  1. Like most insurance companies, charges much more than necessary to provide the services contracted by customers.
  2. Advertising targets the lowest American comedic denominator, annoying most, appealing to those favoring safe, hokey humor. 
  3. Seeking to determine who or what its "mascot" should be...Flo or "the messenger dude"
  4. Overly advertises...leaving consumers to wonder just how much savings they could really get if Progressive wasn't within the group of largest advertising budget companies in the US 

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